Save 50% of the Time and 100% of the Stress
When Breaking Down a Script
An AI-second script breakdown software that takes away the boring work, and allows you to embrace your creativity. Plan the shoot with Set Keel and if you don’t sleep easier, you get your money back.
“Saved me over 14 hours during prep week on a 28-day feature. Didn't miss a single cast doubling or stunt outfit on the day.”
“The AI-second approach is the only way AI should belong in these tools. It suggests categories and conflicts without being annoying or just dumb.”
“Exporting the DOOD and Stripboard cleanly with no extra work or alignment errors was pure relief. I cannot believe how easy this was.”
Script Breakdowns Are a High-Risk Task
High anxiety during pre-production, prep week insomnia, and the fear of being publicly humiliated on set are too real for 1st ADs. You want to get the breakdowns perfectly right. You give your all during the planning stage, draw the 1/8ths by hand, or spend the whole night in front of a screen tagging elements, only to miss a prop or an outfit. A small oversight can cascade into hours of idle time, costing the production thousands of dollars.
It’s Not Your Fault
Of course, since you are the AD, you get blamed for everything that goes wrong on the set. But really, it’s not your fault. Oversight is a very normal, human nature. Anyone can make mistakes, even you. Chances are, you already have made this one.
You Are Being Sandwiched
Screenwriters and directors write the scripts for narrative flow, not for logistics. And production cares only about the logistics, not the story. You are the bridge between them, but also the one they will dump on. Your job is to convert an abstract piece of literature, into an airtight supply chain, and you are human, so you will make mistakes. But both sides will point fingers at you.
You Have Tried Everything
Traditional legacy software, manual highlighting, and toy AI apps have consistently failed 1st ADs and pre-production teams.
Physical Tagging and Color Coding
You used to print out scripts, sit down with dozens of highlighters, and manually read through each line, tagging and making notes. It worked great, until the writer sent you a revised script, making your work garbage and you had to start again.
Legacy Industry Software
Your production house gives you a software suite that you use for pre-production. It does solve the problem of doing script breakdowns on paper, but the software is so cluttered, non-intuitive, outdated, and simply so archaic that it makes the physical approach look modern.
DIY Tools or Vibe-Coding
You may be one of the tech-savvy ADs. Dabbling in Python and Airtable, you decided to make a tool for yourself, or worse, used AI for help. Soon, the small tool you were working on got out of hand, stuck in problems you can’t solve. You realize you’ve wasted days making something which now makes you want to rip your own hair off.
The Newfangled AI Breakdown Apps
Despite your skepticism, you tried the ‘AI-first’ apps promising single click breakdowns. They worked, like a toy. Good to look at and play with, but not for the real world. The breakdowns produced by the AI were not reliable, only doubling your work for you. Even worse, because a machine did your work, you lost ownership of the script and the story, showing up blank on set.
You Deserve a Life
Without This Suffering
You already bear the brunt of the brutal, the boring, and the bust days on set. Your only dream is making the day every day, avoiding idle time, and overrun costs. And what if you could? Not because you worked 20 hours a day during pre, but because you chose a tool that made sure nothing slipped through.
1. Focus on the creative
You chose this career to be a creative, not to make spreadsheets. Leave the dreary calculating tasks to Set Keel while you focus on the narrative, the director’s vision, and collaboration.
Streamline Your Script Breakdown in 4 Steps
Simple, airtight, and designed around how 1st ADs actually work.
Upload Your Script
Upload your script in any of the supported file formats (PDF, .fdx, or fountain). Set Keel will encrypt it, and separate the acts, scenes, and 1/8ths.
Do the breakdown yourself or get breakdown suggestions
Focus on the scenes and narrative while Set Keel handles the calculations, tagging, consistencies, and conflicts. In AI mode you will get suggestions for elements and categories, as the AI learns about your departments and style.
Review the output sheets (DOOD, Stripboard, breakdowns)
The outputs will be ready for you once you have gone through the whole script. Go through the outputs and review them. Edit them within their own screen, and the changes will reflect in the tagged script.
Export the breakdowns and all outputs
You can export the tagged script, the breakdowns, DOOD, and Stripboard in formats of your choice.
Pay only for your active projects
It does not make sense to keep paying a subscription every month, when you are not sure when you will need to create your next screen breakdown. This is why Set Keel offers a project-based price, so you only pay for the projects that you are working on. By investing in one project, you save thousands of dollars in loss over a tiny error.
Simple Projects
- check Create a script breakdown
- check Tagging, notes, and custom categories
- check Streamlined outcomes
- check Industry standard file formats supported
Efficient Projects
- check_circle Avoid duplications and conflicts in elements
- check_circle Get element suggestions and category ideas
- check_circle Manage script rewrites and versions without manual work
- check_circle Manage scheduling without conflicts
- check_circle Save your work offline when you don’t have a network
Enterprise Projects
- check Custom volume seat allocation
- check Priority support & custom onboarding
- check Multi-user production team workflows
- check All AI & Offline features included
If Set Keel Doesn’t Make Your Life Easier, Get Your Money Back
We offer a very simple guarantee. If using Set Keel for the first week doesn’t solve your problems, you get your money back. No questions and no explanations.
Sign Up Today For Less
Chaos On Set
Never miss a prop, outfit, or stunt again. No idle time or overrun costs during production.